Showing posts with label TPT Tips for Tuesday. Show all posts
Showing posts with label TPT Tips for Tuesday. Show all posts

Tuesday, May 27, 2014

TPT TIPS FOR TUESDAY - How to Win as a SECONDARY SELLER!

 Shall we REVIEW? I'm Gina of the PerfettoWritingRoom, One Word, One Store, ALL Things Writing, and welcome to another edition of TpT Tips for Tuesday. Today we are doing something a little different. Let's start with a wee bit of a review for our newcomers!

How many WONDERFUL things we've already done? SO FAR WE'VE DISCUSSED:


  • Branding and Finding your Niche
  • Improving, Editing, and Remaking your Products, Covers and Titles
  • We're talking templates, baby!
  • Writing Across the Curriculum
  • Using Business and Statistic Research on TpT
  • Free Tutorials?
  • Own Your Progress and Be Yourself
  • MORE...


ALL of these articles are available on this site...just scroll down to read. AND feel free to comment! ADD your own expertise in the comments section to help others!

TODAY WE are DISCUSSING How to BE SUCCESSFUL in SECONDARY!
Sure, this includes post-secondary. Many of us sell items that are for use at the college level. . . . Coffee Break. . .For everybody!


We back? Cool.

THE PROS AND CONS 
OF HIGH SCHOOL SELLING

One of the shining stars of the $1000 forum is Tangstar Science. A high school teacher. High school teachers often say how difficult it is to do well in an elementary-dominated market. 


  • Another way to look at it is this: stop comparing yourself to elementary folks, and figure out what YOU have to do to succeed. 
  • Figure out your personal goals and try to meet them. 
  • Fewer high school sellers means MORE opportunity for you to single yourself out, create a niche and do well while the market is young

So What Do High School Sellers Have to Say?

Tangstar Science

1. About the NUMBER OF PRODUCTS THEY HAVE 
IN THEIR STORE???

"March 31st of this year (yesterday!) I just hit over $2000. . . .I am in the high school division (the smallest and toughest market) so I am super excited at where I am now. I think the biggest part of my success so far is just to keep on adding good products.  I'm at over 250 products and that really makes a difference.  In general, you need a lot more products in the high school division to be successful than in the lower grades." (Tangstar Science - 1000 club thread, TpT forum) 

PWR: This doesn't mean YOU need this many products. Generally, you will need more products than an elementary seller. Don't worry or beat yourself up. Just create at a steady pace.
      I do agree with Tangstar that your strategy must be different than the strategy of an elementary teacher if you want to make a significant income on TPT. Noteworthy too is Tangstar's recent foray into Pinterest. She says her covers aren't great, either. This merely underscores the fact that every seller's journey is unique. 

2. Percentage of Time Spent MAKING a Product 
Versus the Time Spent MARKETING?
Not surprisingly, Tangstar says "90% Making my Product. 10% Marketing."
(Tangstar Science - 1000 club thread, TpT forum). 

PWR: Is this surprising? I sure think it is, and many others would agree. Tangstar is of the "If you build it, they will come" philosophy. And she is doing very well for herself. Apparently, her take is that marketing takes TIME that would be better spent making an item that someone can buy. If they want it, they'll find you (and customers do apparently find her). I don't know if I could possibly do 90% creation and 10% marketing, which is funny because when I started, ALL I wanted to do was make things!!! It is safe to say that we high school sellers need to build our stores and need to do more creation. If we are marketing more than we are creating, we might want to rethink that proportion. 

3. ARE YOU a Successful High School Seller? What are YOUR TIPS? Share them with the Blog!!
We will feature you!!




Come back every week for inspiration and camaraderie! New articles, sellers, tips and topics. We'll keep the coffee hot!
                            Visit PerfettoWritingRoom's Store






Tuesday, May 20, 2014

TPT TIPS for TUES: EDIT LIKE CRAZY

This Article can also be Known as "TRY TRY AGAIN, UGH." I'll explain why in a minute.
You all know I'm Gina @ the Perfetto
WritingRoom. One Word, One Store, One Blog, All things Writing! I am trying to remind people because my friends tell me "Gina, I can't find you when I enter your store name." Someone then apprised me of the fact that even adding a space can throw off the search. NOW, on to the explanation. . . 



Don't Forget Your Coffee!




 
The Value of DOING it ALL AGAIN. . .

So why the Ugh?

If you hear those birds tweet a tweeting away outside like I do, spring is here and summer is already biting at its heels. If you are thinking of joining teacherspayteachers or TPT, just started, are fairly newbie-ish, or even if it your first real summer cycle, be prepared for the epic slowdown.  It hurts, it really hurts.

On the tpt forums, the word is out. "What can I do to keep the sales coming in?" or, " How do I improve my sales in the summer?" There are numerous threads on this topic. Check them out, then start your own!

Advice you'll get regarding SUMMER is THIS:

  • It's a great time to remake those lower selling products
  • It's a great time to remake your covers
  • It's a great time to prepare for September and make back-to-        school products
  • It's a great time to do anything you didn't have time to do when you were selling like water during a drought
  • Sometimes, even changing your title may get a great product that isn't selling more sales (who knew?)


  • If you have been wanting to: work on a blog, pin future items that may begin to sell in a month or so, take a tutorial on TBTS (Teaching Blog Traffic School, by Charity Preston a TpTer who helps you advance your advertising ability and social media skills), make NEW products...... Well, the theory goes if you aren't raking in bucks anyway, why bother advertising for extra hours? You might as well properly position yourself now.


Many of the ideas above are "squirrel techniques." You know, the conscientious squirrel who spent the summer and fall putting all the acorns in his caches so that when winter came he'd be good and fat?

While some intrepid folks suggest making summer or camp materials, or pinning winter products for people in Australia since it is a growing market and people will buy your products, ONLY YOU can decide what's best for you, your store, and your brand. 


. . . . 
FOR A LONG TIME, PEOPLE on the $1000 thread have been saying that you have to Try Try, Again. Here is my Epic Simile: Don't be like Thelma and Louise.



Don't we ALL just want to keep on going? OOH a new idea. Let's keep going, like Thelma and Louise in that cool car, with our sunglasses and babushka, do-rag, kerchief-thingies on, racing onward to the vast unknown of fabulous mind-blowing ideas. Driving onward, onward, over that cliff, and into the inexorable CRASH of low sales and disillusionment, knowing at the very end that yes, we had it coming all along. 

Yeah. Because you can't just leave your problems behind. A bad husband, bills, trouble with the law (or crappy covers, complaints from customers, and typos) in your wake. You and your wallet will eventually end up flat at the bottom of a chasm. You know. . . ...kinda like Thelma and Louise

Forgive my epic simile above. Most of the advice about:

  • Changing your titles
  • Changing/Improving your Products
  • ADDING products to your store
  • Updating your covers

1.  is good advice ALL YEAR ROUND, not just for spring, summer, and the impending release of the students to the wilds of the suburbs, city streets, or pools, gardens and backyards of the world.
2. Before you read anything, know that results are not typical, and the goal is to inspire, NOT compare. YOU, I and we all can achieve what we want. Just as we tell our kids and students not to compare; let's use the examples below to put a fire under us so that we too may do even better things than what we are doing now. 



Melissa Shutler - Visit her Store!
n/a
Melissa's advice - " I was here for 4-5 months before hitting 4-digits. . . .Just keep working. I have 117 products in my store. I constantly update my old products to keep them fresh. I add new products monthly. . . ."






Visit this store - Work Smarter, Not Harder!
Work Smarter Not Harder

Advice from this seller. . . .This is my third month with TPT and I have over $1,000 for March . . . I do set a goal of two new products a month.  I currently have 70 products.  Some have never sold and I will probably redo them this summer when I have more time.



Visit 4 the Love of Math's Store
4 the Love of Math
 Advice from Love of Math: . . . then had my first "crazy" month in August - I made around $2500 and literally stared at my dashboard in disbelief all month long.
I added around  60 products to my store between May-August which helped a lot. Over the summer I also redid most of my covers, updated products, and added a page to almost all of my products that had links to similar products as well as to my store home page. It was hard work, it was worth it! 


SO WHAT's the LESSON??

  • It is worth it to REDO your covers
  • It is worth it to go back in to products to improve them, to add links to your store and to other products, or to change your title
  • It is essential to build your store and add products.
  • It COULD result in a sales explosion!

A Before and After

 Cover of my best-selling product, Above
"Complete Glossary of Literary Terms"
 - This always was a fantastic resource.
I thought the original cover was "super cool, snazzy, and totally top-drawer" and  had a "pinterest look" about it on the front cover. It actually was busy, unclear, and probably slowed my sales.



Now...BEHOLD! The new cover!!!


This is finally available for purchase in the new form. This is a better, clearer, more graphic cover. I redid the ENTIRE product, adding store and companion product links. I transposed the entire product from Word to PowerPoint. So much work, but worth it.
    
GOD BLESS - and remember to visit PerfettoWritingRoom Every Tuesday and Friday for Tips and Features! 

YOUR TURN - SHARE WITH ALL OF US!
1. What have you done that has given you the 
BIGGEST BOOST in sales?
2. How many products do you try to create during the summer (if you can)?
3. What is YOUR position on editing, revisiting, changing and updating versus making new products? The best sellers seem to do both, but how do you manage this?







Tuesday, May 13, 2014

TPT TIPS FOR TUESDAY!! We're talking Templates!!


 


Today for TPT Tips for Tuesday, (or Teachers Pay Teachers for the uninitiated), I want to provide you with information and then ask you for your opinion. See the following:

n/a
Jessica Lawler 
(click to visit her store)
"Develop your own style and then create templates that you can adjust for different topics and subjects - that way you're not reinventing the wheel each time you sit down to your computer."

Meredith Anderson
Meredith Anderson
(Click link to visit her store)
"Templates! I spent a lot of time up front creating templates for task cards, bingo games, create-a-books, interactive journals, product covers, answer keys, and teacher binder covers. That means all subsequent products take a LOT less time! I would say I actually have more like 40 products, and the rest are all variations on a theme."

THAT'S RIGHT - We're Talking Templates
Let's make this quick:

PROS of Making a Template
- Time saving once you are finished with the template
- Enables multiple product creation
- Can produce that signature look, or "Brand" recognition for your
   business - See last week's post!
- Can be very freeing

CONS of Making a Template
- Requires up front labor
- Requires you to know in advance the look you want
- Requires you to know in advance the structures and forms needed
   in that template.
- Can be potentially reductive


What Can a Template be Used for?

Whether you are a science, math, geography, or English teacher, you can use a template. Just consider that a series of pages with open text boxes for answering questions is a template. You just go back in and write your questions in each time, and WOWSA! New product!
      Any graphic organizer is a template. To the degree you are able - and this is thinking far ahead - if you can organize and structure one PowerPoint presentation in the way you want it to look, you can save it as a template for a series of presentations. The same is true if you wanted to make a board game, flash cards or task cards, and I could go on. And Hey! Couldn't you make a template of a cover page, provided it was going to be one of a series? You could change the color slightly. . .

Does PerfettoWritingRoom(c) Use Templates? 
A Brain Discussion for ALL READERS

 I haven't used templates yet, and I am beginning to think they have a lot to do with brain organization and each person's own creation process.
      There is no arguing that a template makes future resource creation easier once the template is made. However, if you are an "organic creator" who always makes items from scratch, or, if you have not yet hit upon your own niche or that great series of products you want to make, it can be counterproductive to make templates. (Are you hearing this, new folks?)
     In the end, you may force materials into a structure you normally might create differently. This is the old graduate school "form versus structure" debate. In fact, despite overwhelmingly obvious evidence that making templates is time-saving and helps the look, branding quality and long-term efforts involved in product creation, as this blog has made clear numerous times, you can only be yourself.
      So try to make templates, but if you are feeling like they are not helping you or don't match how you plan, think, or where you are right now, maybe wait a little while and revisit it. 


Can PerfettoWritingRoom(c) 

LEARN to Love the Template?
Like many of you I can make and then save a template for one of my writing products, "just in case." And I'll go so far as to say that if I found I needed it and used it, I would be overjoyed. For me,  I only know how to work one way, and it's through the process until it is finished. Sadly this is the more difficult route. But hope springs eternal that I can avail myself of this great method.

One item I will REMAKE, and then "TEMPLATE" is 

"900 Situations" Writing Flashcards to Cure Writer's Block!
And just in time for the end of the year. Writing is perfetto this time of year, and the students love it!
Check me out!!!!
"900-Situations" Writing Flashcards to Cure Writer's Block!
The cover is simply NO GOOD, but, the inside uses a simple table, easily saved as a template and reused. Get as involved and advanced as you wish.



NOW IT's YOUR TURN!!!
1.  What type of product or PART of a     
    product really works well as a template and 
    helps YOU save time?
2. What have your most successful products or 
   series been that have created from templates
3. What do you love best, love least, about 
   using templates?
4. Do you recommend them for newer creators?
   Why or why not?

Visit PerfettoWritingRoom every Tuesday and Friday to catch up on an exciting TIPS Tuesday or FEATURE Friday. There's always something Brewing!
Have you Joined TPT? If not,
Let me refer you!

Visit my STORE!
PerfettoWritingRoom 


Tuesday, May 6, 2014

TpT Tips Tuesday - Finding your Niche and Branding!
















I'm back and it's almost time to go to press. A word or two about Branding and Finding Your Niche.

FIND YOUR NICHE!!!

1. How do you find your niche? We've talked a lot about two things: being yourself, and about giving the customers what they want. This may sometimes be at odds. It is a struggle. I sell high quality, challenging, writing products. Many of these are fiction writing materials. I have to accept that these may not sell as quickly as the items in other people's stores. My most popular item ever is my "Teaching the Writer's Workshop" product. If I do more of this type of product, I may stumble upon my niche.

 Take Away - Do What You Love, but, 
                      Do more of what sells best
                     

2. Be prepared to be patient. Is there anything more painful than how wonderful February was (fill in the month of your own choosing that has been your best selling month so far), only to see the next month slump and stagger to its knees? What went wrong? You advertised, pinned, blogged, so what is the deal?

Take Away - Yes, when top sellers go onto the forum and tell you it's a process and it doesn't happen overnight, it may also apply to you despite your protestations to the contrary. Sometimes the sales are slack because of what you are or are not doing right, or enough of (perhaps you are not doing a linky or a frenzy and it might be time). Sometimes, it might be because of a holiday or the weather, so it is no use feeling bad. Patience and redoubling your efforts is the way to go. 


3. When it finally happens! When you find what you are great at - poetry, crafts, organizational items that truly fit the needs of teachers in a unique way, you will know it, because people will respond. If it happens overnight, God bless you. If you like many of us have been working and you stumbled upon that eureka(!) moment where it all clicks, that is sometimes even sweeter. It doesn't mean you won't have another brilliant "line" of best sellers, either. But it is a great sign that you're on to something that affects people in a positive way, and it feels very affirming. 

Take Away - Though it may happen right away or take awhile, it is worth it to find and then develop and strengthen your niche of products. It becomes what you are known for.


The Importance of Branding 


 Believe it or not, the photos inside the picture banner you see below you was my first attempt at a banner. It is a picture of my writing room - well, my bookshelf anyway, - that makes PerfettoWritingRoom what it is. This long photograph of books was very cool in my opinion, and in many respects I still like that picture of my books. It was the banner I used to open my store at teacherspayteachers.com. The PROBLEM was that it said NOTHING about me. Oh yeah, and it wasn't very memorable.


What you see above was my SECOND ATTEMPT. It's tre Fifties. How cool. Notice I kept the books. I really was stuck on those books. Do you know that I love books? I I liked the retro vibe, because retro is very NOW-TRO. But you cant really read my store name. I changed the background to a light gingham check to make it even more cute and easier to read. But this brings me to the point.



What is Branding? Why is it Important?

Love or hate Coke, you know it. You know so well in fact, that people you know may ask for a "coke" whenever they want ANY generic dark-colored soda pop. THAT is the branding power of Coca-cola. That is its advertising might and ubiquity in our society. I'm not here to tell you whether that's a good or bad thing.
     I am here to tell you that when you start out as a teacher, or a gardener, or a circus performer, if you want to be the best you can be and make people remember you, you need to differentiate yourself. You can be great, but it isn't worth much if you don't stand out. (my books for example?)There are BILLIONS of people on the planet.
     I'm sorry, out of all the hamburgers in the world, do you need to eat at Mcdonald's? How many places just might be doing it a little better than they are? But you recognize those golden arches I bet. You sure know who Ronald McDonald is. Are those burgers really more delicious than Smashburger, Fuddrucker's, Five Guys, or any of the other more "curated" burger joints popping up that are little less "fast-food-y"? But somehow, because McDonald's is so recognizable, people still eat there. They go there, cram their face, say "I don't why I eat here, the burgers are really just OK," but they are still eating the burgers! 

                The entire experience comforts them. The arches are absolutely a part of it.


TAKE AWAY ONE -  I'm not suggesting your products can or should be mediocre, but if you just look around at "sold on TV" items  (the snuggie or slanket, anyone which let's be frank, were just robes you wore backwards? Is anyone going to tell me that no one knew this?) and the fast food examples, mediocre products make millions everyday, and amazing products LANGUISH and go out of business. If you want to succeed, when you are ready, get a brand idea together that is cohesive and advances who you are and what you offer.
     
Take Away - If you make great products, a Brand or Logo makes people remember you and your great products. This means they can buy from you again and again. Give them this opportunity. YOU choose what they will remember and what your niche will be. 




What should I Do?
This is your decision. But know that 
Branding May Include:

  1. Photo you consistently use
  2. Logo you consistently use
  3. A combination of both in a square or circle
  4. The way you choose to consistently design your cover pages
  5. The way you choose to consistently design your Terms of Use
  6. The way you run your company (what does brand and brand loyalty mean and how will you develop your brand and your top-selling lines?)
  7. A consistent sign-off you use in your product descriptions (just like mama made, from our classroom to yours, for ex.)
  8. A subtitle under your store name that is always there.
Remember consistency is KEY. Just like at a chain store, your products must instill comfort and confidence because all of the attributes on one product are then on the other products. 

Photo or Logo?? And What About Color?
Many companies use an official logo, and then use a human spokesperson for other things to add an element of warmth. Wendy's and E-Harmony are two examples that do this.  One of the vacuum cleaner companies just started to feature a member of the family in the commercials.  
 But there are many more companies who use an acronym or a decorated logo for branding with a very consistent color palette
      When you see that color palette (gosh Fedex, but that isn't a good thing), you know what company it is. The flower company FTD is pretty memorable as is Edible Arrangements.
       Once you really know what your business is, what it does, and what you want it to look like, you can settle on a logo and a color palette. If you have more than one line of products, the colors may be different, though your logo will be your logo. 
       Just as BANDS shift over time, you might do that too. We all evolve after all. It's all good.

Take Away - When you first begin, you may want to use your own picture, get to know and interact with buyers and fellow sellers. Only once you have some solid ideas will you get your plans together for a unified plan which MAY include: logo; where you will choose to use your own picture (if at all); color palette; a unified design choice for your product line.

Are There Any Downsides to This?
When I started I wanted everything perfect, right away. I didn't even know what I didn't know. Of course if you have a business background, hit the ground with your running shoes. Otherwise, you may end up making a "brand" that isn't true to what you ultimately will sell or what you want your store or products to look like. Wait until you have time to think about it.


Did I Follow This Advice?
Each time, I thought I was done. And each time I get better. Here is my latest. You let me know and visit my store. Congratulate me on my Liebster Nomination. I accept! and visit my store. Follow for even more goodies to come, and best of luck to all on the sale. 

Here's my latest attempt,   MY STORE!


JOIN THE CONVERSATION!
What do you have to say about 
Photos,
Logos
Branding
Successes and Failures
Advice to Readers
Finding YOUR NICHE (and what is it?)



       



Monday, May 5, 2014

Tips for Tuesday - Branding TIPS for YOU SELLERS!!


It's only Monday, but Tuesday is tomorrow and I'm just TOO excited, so here's a hint, get ready to  FIND YOUR NICHE!!!

How do you find your niche?

How long will it take?

What is branding?

The pros and cons of logos versus photos?

And really, what's YOUR stance on all of this?

I'm getting the Keurig ready, or the Mr. Coffee (we're all friends here). Be prepared to turn on the computer tomorrow morning, relax, drink a hot cup, and

            read,
                     rave about it,
                                         and then write, Write, WRITE, in the comments section below.


YOU COUNT TOO!

Tell us YOUR POSITION AND STANCE and let's have a good old conversation!!!!

It's Branding, Baby, yeah! Tomorrow can't arrive fast enough!!

Tuesday, April 29, 2014

TPT TIPS TUESDAY - Research = Success!


 
 Hi everyone, I'm Gina from PerfettoWritingRoom - today, we are going to talk in a BIG way about learning from others.

NO, we are not talking about stealing people's good ideas.
In a previous "episode" we have discussed the great value of being yourself. Stealing other people's great ideas will only take away from the time you could be using finding out how GREAT YOU are and what you have to offer.

What we ARE talking about TODAY is RESEARCH. 

A friend of mine told me that MOST BUSINESSES fail withing three years due to lack of research and not knowing the market or the business fully when entering. Despite all of the caveats I thought of about why making teacher resources was different - there's very little overhead! I'm in it for the long run! - after hearing his story I saw that a business is a business, and perhaps I should listen to him. You should, too.

Greg Loxton - Unaffiliated with TpT. 

1. If you keep offering your customers souffles with truffles when they want scrambled eggs, you are essentially turning away your customers. 
Gregg is my friend Jen's husband, and he has made of life of selling ideas. He has sold the program Money 101, which is still in operation and made a hobby out of thinking ahead of the next person. He is currently thinking of a way to sell the idea of vertical landscaping in urban areas where it would be most beneficial.
     The best advice he gave me came by way of a true story (admittedly written like a bad joke).

Friends of his opened a bed in breakfast in a region THEY liked, that THEY always wanted to live in. And it was there that they cooked the food that THEY really liked because one of them was interested in the culinary arts.
      Every day, she cooked breakfast. At a B&B, the proprietors either cook before everyone gets up or at least set the menu to simplify things. People kept asking for scrambled eggs, but she hadn't made that. She had made something altogether more luscious, complicated, more, uh, French or in keeping with what she wanted her bed and breakfast to be. 
      Her brother comes down for a visit. He sees these shenanigans going on and finally says, "People are telling you what they want and you're not giving it to them? How many times do you have to have people ask you for scrambled eggs before you make it for them!" 

Greg continues by saying, either move to a more artsy area where they want souffles with truffle oil, or give customers what they
 want. 


So HOW Do We Correlate Greg's Lesson to TPT?
2. USE RESEARCH TO LEARN YOUR MARKET. Greg said several things. All of them true. You will fail if you do no research into your industry, and, if you refuse to give people what they want, they will go elsewhere. 
       TpT is VERY different from a bed and breakfast. People often will not tell you they want scrambled eggs. In fact, you often will stumble around blind wondering what you're doing wrong. Conversely, you may be doing great but you wont' know where that money is coming from. Pinterest? Facebook? Your blog? 
Despite this, TpT is a great place to ask for help, or to do some research on your own. It also can shed light on why you are making the amount you are making. 

It is up to you to:
 be at peace with the little you make, knowing you are doing what you love (making souffles for the few who appreciate them), 
 improve if you can by learning a trick or two (getting those eggs to the table on time when people want to eat, and finding that you can provide something both you and the customers like), or . . . 
deciding you need to be where you will be most appreciated (opening a new bed and breakfast somewhere else where people love your culinary acumen),

But no matter what, research will INFORM you about who you are, what you want, and how you will get there. Just remember to be yourself every step of the way. 

3. Use the HOME PAGE, "VIEW SELLERS"
BOX . . .

There are several ways to research on TPT that are beneficial or damaging! If you go to the main, Home Page, (See Picture Below)

You will notice a BEIGE "VIEW SELLERS" Box on the LEFT HAND SIDE. So what can you learn?

 - Learn from the Top Sellers.
   Click on Top Sellers. 
   Ways You Can Learn
   - How many of them are providing elementary resources? 
   - How many of them are providing secondary resources? 
   - Specialty items? 
   - How many of them are providing very general items that are 
      easy to download, open and use for a one-day class? 
   - How many of these items are complicated or full units? 
   - How many of these are for all grades - like decor or forms?
   - How are these top sellers describing their items?
   - Are the top sellers using links inside the product descriptions?
   - What do the best covers look like, generally speaking?               
             (Remember no one is copying anyone here, but ask 
              yourself what you might be most drawn to see what your 
              biggest errors might be)
   - What else do you notice that perhaps I am not asking you?

I feel like this is a mini-lesson plan, but the point is, we do have to learn what customers want, and what works well, while also being true to ourselves. YES, the forum is wonderful, but DATA is wonderful too, and wonderfully clear! 

 4. Making a List of YOUR Top Observations is the Best Thing You'll Ever Do. Then Assess.

    You will learn something fascinating, something you can use in your existing products or future products. Make up your list of observations and compare it what your doing. Then get to work

    You might think you already know what you'll find (Oh the top sellers do elementary stuff - I know! And I sell high school music so why bother?).
   But after you do this exercise you can answer more nuanced questions. Not merely what kinds of materials the top sellers are offering but what is the nature of these products, and how are they advertised? 
     Do you think you don't have time to do all this observational study and research? Greg might argue you can't afford not to do the work. Businesses fail because people do what they love without doing any research at all and without putting in the necessary time to know what the customers want. If you are doing TpT as a hobby, fine. If you'd like to join the $1000+ club, put some time in to just looking around on that page. In the long run, it will shorten the path to success. 

- Are you saying I should change what I'm making and doing?
Yes and no. Do not be something you aren't or make what you aren't comfortable making. I WILL say I just recently realized - or at least I believe - that my products might be a tad too complicated. It is possible that some people want to print, hand out, and go. It is possible that if you have to learn about my product in order to use it, you might not want to buy it. In changing what I am doing, I am not being something I am not, I am merely improving my product. Looking around has helped a great deal, and spending the time is worth it - I assure you it will be worth it for you too. You will learn something completely different but equally valuable. 

5. And the Dangerous Part - Going Too Far
Of course, you can also look at Top Sellers, and keep going through the pages, for hours and hours and hours, until you find your all time sales ranking. I found mine once, and for about a week I kept checking it relentlessly like a squirrel caching acorns for winter. It was a sickness I wouldn't wish upon anyone. 
     It makes FAR MORE SENSE to look at the top seller to see what folks are doing right, and see what strategies align naturally with your own personality to help you see success sooner than it does to waste time watching a number you ultimately have very little control over. 


Finally, we are teachers and are always preparing students and expecting them to explore the world and to do research. Why wouldn't we expect anything less of ourselves when undertaking what is essentially a business venture?

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Tuesday, April 15, 2014

TpT Tuesday! #2: "THIS kind of Money for What I love?" and Why You MUST Be Yourself



 1.  "Getting this kind of money for doing what I love? I wouldn't have imagined it possible." (Yes, advertising is good, but not everyone is advertising like crazy).                                      

                                        Melissa Shutler. . .

n/a
(visit Melissa's shop by clicking her name above)

 VARIETY, they say, is the spice of life. I say it confuses you and give you indigestion. Especially if you are trying to be successful. With so much advice, who do you listen to?

Melissa Shutler, lovely woman, successful teacher and product maker is surprising because she flouts some of the rules we've come to expect about how to succeed.

There are many paths to greatness, success, love, or whatever your life goal may be at the moment. It astounds me that while Melissa Shutler admits on the one hand that "I don't know why I have found success here. I haven't marketed a ton. My blog is weak," she also adds that "I just pour my heart and soul into everything I make. I get inspiration for new products from my students. I also find inspiration in the nonfiction section of the library.  I constantly look for ways to bring math and nonfiction together."
          Anyone who's been on TpT knows how important marketing is or seems to be. Apparently, loving what you do and doing it well CAN be enough. Advertising will only help. Advice: make good products, and do what you can, WHEN you can.


2. Do YOU think that BEING on TPT has MADE YOU A BETTER TEACHER? (Yes - and if you have an idea that helps your students and fills a need, it can be a successful product that will help others). 

                                                 Work Smarter, Not Harder (Love that name!) 
Work Smarter Not Harder
Click on the live link to visit the shop!
     
 "Work Smarter, Not Harder"says that "selling here has changed and improved the way I teach and the emphasis I place on materials I use. This is my 9th month and I am thankfully 20 away from my first 1000 in a month.  It has been an amazing journey and just like teaching, I am constantly reflecting, growing, and learning. I think originality goes a long way. If you can find that something that is lacking in your room, attempt to design or create it.  If you need it, chances are others do too!!"

.


 3. So I Should Just Go Out and Follow Their Advice? And Then I Will Start to Be More Successful?


Not so fast! Every week I'll be bringing you absolutely wonderful, and ever more specific advice. Sometimes the advice will be contradictory - and that is ok. 

Did you ever need to get somewhere, but you asked too many people for directions? One person wanted to draw a map, another person kept pointing to indicate left and right even though you lost track five turns ago, a third person was very fond of McDonald's and other fast food markers, and the last person insisted on using north, northeast, southwest, and maybe mile markers? It is enough to make you pull over at the side of the road, cry, and not want to go anywhere. JUST LOOK at how different and varied the "directions to success" can be. 

       You may wonder, what do you do FIRST? And Who's RIGHT 
       (maybe they all are, so be calm as you read. . . )

Please consider the Following . . . 
Amount of Items
Some successful sellers have 27 items and made over $1000 dollars a month. Others needed over 100 items. And yes, some have over 250.

Advertising/ Promotions/Linkies
As we've seen above there are sellers who are making $1000 (and much more) who "dabble" a little in advertising. There are others who swear by it and aver that they wouldn't be making what they are if they weren't relentlessly advertising on "fill-in-the-blank."

Grade Level -
There are $1000-and-over sellers at the elementary, middle and high school level. I do believe that there are more elementary level "big sellers" though there are many more elementary sellers in general. It makes sense.
So much has been made about the Elementary versus the High School sellers. I teach high school, and I don't want it to feel like we are all going to "duke it out in the parking lot after school." But hey, I have an old-school metal lunch box, and yes, I'm from Jersey. But the FACT remains if you just read a little further, I'll illuminate you on my larger point. PLEASE, put the lunch boxes and pointy objects down. We are all adults here.
 
The ORDER of OPERATIONS
Imagine TpT like an giant and elaborate juggling performance. A juggler has ONE BALL the moment he joins TpT. The other balls one can choose to juggle with are:
the forum; the tutorials offered by Tpt sellers; the freebies offered by TpT sellers; the newsletter; the promotion option and other steps on Tpt like fixing up your store; pinning and Pinterest; pinning parties; rafflecopters, giveaways and blog hops or other collaborative ventures; starting a blogs; joining bloglovin; FaceBook; instagram; twitter and more. . .

**PLEASE KNOW that you should feel free to "juggle" all, some, or nearly none of these. The very successful sellers use these to different degrees, and they began doing them at different times in different order as they felt ready and comfortable! There is no judgement or pressure in how much or how little you do, what you start with, etc. In fact, as Melissa Shutler above will contend, you do NOT have to juggle every ball, all the time, and well, to be what you or others consider successful. You only have to be yourself....and . . .

3. **YOU CAN ONLY BE THE BEST YOU ** 

TIPS THAT YOU CAN USE WHEN YOU'RE UP TO IT

The most important thing you must realize, and then remember, is that YOU are on a very individual journey.


  • You can't trick the Buyer.  Don't make what you don't teach or specialize in. Numerous sellers have said don't make Kindergarten products if you teach 8th grade because you've decided you would make more money that way. You know what? You won't make more money. Same thing goes for clip art or other really "hot," "trendy" or high-selling areas. People are experts for a reason. Nothing is more chafing than someone telling you your job must be easy. Hey you're a teacher right? You get your summers off. So why should any of us think we can do so easily what another seller does at a different level?



  • Don't trick yourself either. You can spend hours researching what's hot and what's popular, but more likely, what will do well is something that you will think of that inspires and fascinates you. If you continually look outside yourself to what others are doing, you may really be selling yourself and your potential short. Ultimately you will less satisfied and fulfilled. The best new product you create can only come from your own head and heart. 




  • Find out what you are specifically good at - then make more versions of it. You already know you sell high school social studies, or fifth grade specializing in geography. The fateful day will come when you make a "hot button product" that buyers can't get enough of. Sorry, but this is an organic process that you'll probably just stumble up. When it happens, Meredith Anderson (the first to mention this, who is another top seller) suggests that you use ideas in NEW and multiple ways ( take your simple product and expand it into a unit, a single lesson, as task cards, as a Power Point, a game, for more than one level, you get the idea) in order to maximize its reach and selling potential.), or make different volumes. (see final bullet).

                                                             
                                                                  Meredith Anderson
                                                               (click on the live Name link!)

  • ONCE you Have Done That - you are in effect Building Your Store!

    It has been said on the thread too, do NOT add items to your store simply for the sake of it. If you put sub-par items in your store, you may get the reputation of not caring very much, or having low quality items in general. Every item should be your best. If it takes longer, so be it. Have good strong items that represent who you are, and what you are passionate about.


  • The Bundle. One you have a Bigger store and items that are RELATED, (a little of this was tangentially touched upon by Meredith Anderson) make a SERIES out of them if you can and feel it is appropriate and fun to do. Then, bundle them. I will not say much more about this, except to say there will be more about this in another post.



4. SOME TIPS FROM THE HEART, By PerfettoWritingRoom

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1.  I WANT to talk about the following in the next few weeks:
Bundles (types and ways to do it)
Branding
Advertising (Copromote, linkies, pinning, FB etc. etc)
Blogging
And so much more
But I'd like to clarify that

2. The worst thing you can do is read a TpT Tips for Tuesday post, and then follow the advice "just because" you believes it will lead to success without any thought to your own personal gut instinct.
REMEMBER that this post is itself about "Variety" and contradiction, really. While everyone on the thread succeeded, they all did it using the tools of success in their own way, and they did it by being themselves. What worked for one person didn't work for someone else.
      You'll know it's time to take a new step on your journey WHEN you feel "excited" by the prospect. IF you feel NERVOUS or if you feel stressed out by it, then it isn't time to do it yet. I know that perhaps some of you might think "Oh this is so obvious." Actually it isn't. There are so many people that get overwhelmed by the many tasks required.
     My husband Gene says.
"How do you eat the elephant?"
One bite at a time."

3. Tpt Tips for Tues has the SAME problems as the problems you will find in any self-help book.  
You must remember to be yourself or risk being led astray. 
        Melissa Shutler, "Work Smarter, Not Harder" and Meredith Anderson are successful because they are themselves, and they did what they loved. You can't fake life, or your products. 

4. The little SECRET is this. Fiction writers always want to distance themselves from their work and say "I am not my book." This is the lie;  but it is this lie that enables them to plumb the horrors, the agony and ecstasy, the closets of their aunts and attics of their grandmothers to write with abandon and, if not without fearlessness, then at least without fear of certain kinds of retribution. Even fiction is a kind of truth.
(I accept the hate mail).

            *Authors are their books. And you are your products. Be yourself, and you will sell.*



And lastly let us go back to our very first sentences "VARIETY, they say is the spice of life. I say it confuses you and give you indigestion. Especially if you are trying to be successful.  With so much advice, who do you listen to?"

The answer is to Use TpT Tips Tuesday as a guide.... but LISTEN TO YOURSELF.



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Gina - ThePerfettoWritingRoom
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